JESPR 제스퍼

JESPR is a Seoul-based communications consultancy specializing in art. The firm works with museums, galleries, biennials, art fairs and foundations in Korea and internationally. It was established in 2023 by Jieun Seo, who built her journalism career at Korea’s major English dailies. She covered Korea’s presidential office, led the Business Desk and served as Deputy Editor of the Political Desk and Culture Desk. She later served as the inaugural head of Hyundai Card’s Global PR Team. JESPR pairs the founder’s editorial background with strategic communications, connecting clients with arts journalists, editors, curators and institutions worldwide. The team brings experience in journalism, marketing and exhibition programming, and handles editorial strategy, media relations, content and project management. The firm helps Korean institutions reach international audiences and supports international galleries entering the Korean market. Clients include the 16th Gwangju Biennale, Leeum Museum of Art, Hoam Museum of Art, Art Sonje Center, Gladstone, Paula Cooper Gallery and MASSIMODECARLO.