Ji-eun Seo is an international public relations expert based in Seoul with extensive experience in communications and a profound understanding of the Korean art scene. She is currently pursuing a master’s degree in Museum Studies at Harvard University Extension School.

Throughout her career, Ji-eun has demonstrated exceptional skill in effective communication and relationship-building with diverse stakeholders, including media, influencers, and industry leaders. As the head of the Global PR Team at Hyundai Card, she crafted strategic communications plans that enhanced the brand and corporate reputation of this leading credit card company under Hyundai Motor Group. Her work spanned various sectors, including finance and technology as well as fine arts, design, architecture, music, and food.

Previously, Ji-eun worked as a journalist for two major English-language dailies in Seoul, where she covered culture, corporate affairs, technology, and finance, with a particular focus on showcasing emerging South Korean startups to a global audience. As the deputy head of the Culture Desk, she reported on the art market, fashion, and Korean pop culture. Before transitioning to public relations, she served as the South Korean Presidential Office Correspondent at the Political Desk.